Welcome to coalesive.comNEW SPACE IS OPEN AND READY TO GO!
Check out F&G’s new space in Des Moines, Iowa. In partnership with SHYFT Collective – this project turned out beautifully.
Let me know if you’d like to hear more about creating a branded environment!
This is a project for F&G Annuities in Des Moines, Iowa. It is in construction right now, getting updates every day! My partner on this was SHYFT COLLECTIVE – one of my favorite partners yet!
This is a client with a strong brand and a deep understanding of what that means to them. The brand feels young, bold and is very clear on what they are trying to achieve.
When designing this space, the F&G client was interested in keeping the interior architecture modern, clean and warm — so my partner
SHYFT COLLECTIVE, built a space that was the perfect backdrop for a bright brand expression.
When experiencing this space, visitors come to the 26th floor and are welcomed with the logo mark and mission statement. Each floor has been color coded to align to one of the brand colors, therefore, signage and wayfinding correspond.
Because we have such a clean palette, we were able to bring the true brand essence and colors to life.
On each floor there is a corner pocket for collaboration and interaction where we have designed a custom graphic mural that brings the graphic elements of the brand as well as the signature ”&” to life in a mural. This mural is going to be hand painted by an artist (Matt Grote, out of Cincinnati) and the color palette corresponds with the floor color.
All in all, this space is built for a youthful, energetic brand — this space will have a long life with this client because of their smart choices for the interiors.
