The Innovation Girls program is one of the coolest and innovative new programs I’ve seen out there. They work with girls, empowering them, teaching them design thinking skills to solve real world problems. This is something I want my girls to learn! This is the future of business and innovation overall.
Because this group is so special, and because you can’t create a brand for an organization like this in a traditional way, they engaged with coalesive and Colibri to create a workshop setting for the girls in the program – to learn who they are, and who they want to be as a group.
We took a look at brand character, using animal playing cards, exploring the personality of each animal and creating something to looked like them.
We also explored different brands that exist today – what appeals to the 12-17 year olds? That next generation? Why? We used many brands that target them and their parents.
As part of learning about brands, we had the groups dig into some very specific brands that they encounter all the time here in Cincinnati. They did an analysis of these brands, explored what appealed to them, or didn’t.
The girls were then able to create their own vision boards for the Innovation Girls brand. By creating boards out of magazines, hand drawings and color samples, they had the opportunity to express their vision for the brand.
As a final step, the girls envisioned, in several small groups, the look and feel for their space. The Innovation Girls headquarters is a blank canvas, and the girls were inspired to create!